Schedule of Events

Lawn & Landscape Platform Partners

12:00 PM – 12:20 PM

Grow with us!
Sponsored By

KeyServ aims to be the Southeast's leading landscape services provider. We achieve this by acquiring successful companies and fostering scalable organic growth. Our diverse portfolio of companies offers high-value residential and commercial solutions in every market we operate. KeyServ empowers good companies to unlock their full potential and achieve next-level growth, all while prioritizing customers, associates, and seamless seller transitions. Want to learn more? Join our platform-partner webinar and come grow with us!

Jeff Domenick
Speaker Jeff Domenick Founder & CEO, KeyServ Companies View Bio

12:20 PM – 12:40 PM

A People First Approach
Sponsored By

Turf Masters Brands was formed by people who are passionate about what they do. Each of the businesses in our family of brands has been built through the hard work and dedication of its people. It is our honor to carry on the legacy of lawn care brands that share our same values about delivering quality service, environmental stewardship, and most importantly caring for people.

Jon Clift
Speaker Jon Clift CEO, TurfMasters Brands View Bio

12:40 PM – 1:00 PM

Building an Inspired Equity Backed Landscape Company
Sponsored By

Our industry has been bombarded by investment from private equity firms which is providing opportunity for entrepreneurs to capitalize on the value they have created with the businesses they have built. This opportunity is great for the owner but not always for the employees or customers. Osprey Landscape Group has partnered with Pacific Landscape Management of Portland, helping them expand to Seattle, and just recently partnered with Earthworks of Dallas and Houston. Osprey CEO Josh Dake, Bob Grover, founder of Pacific, and Chris Lee, president of Earthworks will discuss their focus on building an industry leading group by focusing on employee development and opportunity and unparalleled customer service.

Bob Grover
Speaker Bob Grover Founder, Pacific Landscape Management View Bio
Josh Dake
Speaker Josh Dake CEO, Osprey Landscape Group View Bio
Chris Lee
Speaker Chris Lee President, Earthworks View Bio

1:00 PM – 1:20 PM

Sperber Partnerships
Sponsored By

For the past 75 years, Sperber has been a leading name in the landscape industry. We believe in doing the right thing for our employees, our customers, and the properties we maintain. We owe our success to the people we have empowered and the partnerships we have formed over the years. In partnering with us, you can rest assured that we will treat your legacy with the respect it deserves.

Matt Hartman
Speaker Matt Hartman VP of New Partnerships, Sperber Landscape Companies View Bio
Richard Sperber
Speaker Richard Sperber Chairman, Sperber Landscape Companies View Bio

1:20 PM – 1:40 PM

Growing Trust Through Partnership
Sponsored By

In this session, audience members will hear from Visterra CDO Ryan McGuire on Visterra's significant ascent in the commercial landscape industry, exploring what makes for a great partnership, and their outlook on the evolution of landscape industry platform partners.

Ryan McGuire
Speaker Ryan McGuire Chief Development Officer, Visterra Landscape Group View Bio

1:40 PM – 2:00 PM

Partnering for Potential
Sponsored By

Discover how HeartLand is redefining M&A in the green industry by putting people first, preserving local legacy and unlocking new paths for growth. You’ll hear directly from HeartLand leaders about our approach to building enduring partnerships with independent operators—without compromising what makes them unique. We’ll explore our "Partner. Preserve. Protect." philosophy and how our scalable resources, people-first culture and commitment to local leadership create a platform for long-term success. Whether you’re thinking about growth, succession or just looking for a better way to do what you love, join us to learn why more founders are choosing HeartLand.

Evan Shufflebarger
Speaker Evan Shufflebarger VP, Corporate Strategy, HeartLand View Bio
Rob W. McDonnell
Speaker Rob W. McDonnell Chief Development and Strategy Officer, HeartLand View Bio

2:00 PM – 2:20 PM

Preserve Your Legacy with LMC Landscape Partners
Sponsored By

Thinking about what’s next for your landscape business? Join William Quigley, founder of Cutters Edge Total Landscape Solutions and now VP of M&A at LMC Landscape Partners, for a candid 20-minute session designed for owners who want to protect what they’ve built while planning for what’s ahead.

As a former owner who transitioned his business into the LMC family, William now helps other founders explore their options with clarity and confidence. He’ll share what a founder-focused partnership really looks like, how LMC supports growth without sacrificing identity, and why more owners are choosing to grow with a partner—not sell out.

Whether you’re thinking about succession, scaling, or creating more balance, William offers real-world insights—no pressure, just perspective.

William Quigley
Speaker William Quigley Vice President, M&A, LMC Landscape Partners View Bio

2:20 PM – 2:40 PM

Culture Grows Success
Sponsored By

Building a business over years and decades is a product of sweat, tears, victories, obstacles, and devotion. It’s like raising a child. At some point, the time may come to change course, pivot, or start a new life chapter. You may want to sell your business. Yet, you want to hand it to someone for safekeeping and growing your legacy. That’s why culture is so important at Fairway. Good businesses are not successful and do not prosper without it. Learn why we don’t apply a one size fits all mentality to our culture of growing a leading exterior residential services platform.

Greg Harbison
Speaker Greg Harbison CEO, Fairway Lawns View Bio

2:40 PM – 3:00 PM

Rooted in Culture: Growing a business that Endures
Sponsored By

In a world where markets shift, technologies evolve, and trends come and go, one constant remains—the power of a strong company culture. Rooted in Culture: Growing a Business That Endures explores how APHIX values, vision, and purpose have become the foundation for long-term business success.

This session will take business leaders, entrepreneurs, and owners through the history of APHIX culture and growth. Whether you’re preparing for growth, succession, or simply aiming to deepen your company’s impact, this conversation will challenge you to think bigger, lead with purpose, and root your business in something that stands the test of time.

Key Takeaways:

  • How to define and articulate the culture that drives your business
  • Strategies to embed values into everyday operations
  • Ways to strengthen employee engagement and retention through culture
  • How culture becomes your greatest competitive advantage in the marketplace
  • Steps to ensure your legacy lives on through leadership transitions
Allen Sweeney
Speaker Allen Sweeney Founder and CEO, APHIX View Bio

3:00 PM – 3:20 PM

M&A Myths: What Landscape Business Owners Think They Know
Sponsored By

Mergers and acquisitions do not have to be a mystery or a mess. Join Sunrise Landscape's CEO, Austin Ashmore, for an inside look at the myths versus realities of selling your landscape business in today’s market.

Whether you are just starting to consider selling or actively exploring a transition, this session will break down the most common misconceptions that hold owners back, from fears about losing control to concerns about employee retention, valuation, and more.

Each myth will be paired with the truth, backed by real-life experience from an active acquirer in the commercial landscaping space. Expect an honest, engaging session with practical takeaways and time for Q&A.

Austin Ashmore
Speaker Austin Ashmore CEO, Sunrise Landscape View Bio